Yellowstone Bear World
Designing an Engaging Digital Experience for a Wildlife Attraction
Technologies we used
Project Overview
Industry:
Timeline:
2 Months
Deliverables:
Result:
Challenges
Before the redesign, the website faced several challenges:
Outdated design that did not capture the excitement of the park
Poor content structure for attractions, animals, and visitor details
Limited visual storytelling despite having strong photography
Navigation issues making it difficult to find hours, tickets, and location
Suboptimal mobile experience for travelers on the go
The Strategy
Large, immersive imagery to showcase wildlife experiences
Clear navigation structure for tickets, hours, directions, and attractions
Family-friendly design that appeals to tourists of all ages
Strategic calls-to-action for ticket purchases and visit planning
Mobile-first design for travelers using smartphones
SEO-optimized content for tourism-related searches
Execution & Implementation
Custom homepage highlighting park experiences and key attractions
Dedicated sections for animals, park rules, and visitor information
Clear ticketing and planning sections to reduce user friction
Fully responsive design across all screen sizes
Optimized images and performance for faster load times
Clean, scalable structure for future updates and seasonal content