Solar One Nation
Building a Trusted Solar & Energy Solutions Experience for Perth Homeowners
Technologies we used
Project Overview
Industry:
Timeline:
2 Months
Deliverables:
Result:
Challenges
Before the redesign, Solar One Nation’s web presence faced several obstacles:
Unclear service structure that made it hard for users to compare solar packages
Generic messaging that did not highlight the company’s quality-first approach
Poor conversion pathways, leading to low website contact form engagement
Limited educational content to help visitors understand solar system benefits
The Strategy
Segmented service pages that explain each offering — solar panels, batteries, heat pumps, EV chargers, and air conditioners — in user-friendly terms
Feature comparison sections to simplify decisions between premium and standard packages
Strong, trust-building messaging emphasizing in-house expertise and 12+ years of experience
Clear calls to action on every page to boost consultation and quote requests
Mobile-first design ensuring easy access for homeowners on smartphones and tablets
Execution & Implementation
Homepage redesign with a strong value proposition and quick service navigation
Dedicated package pages showing solar, battery, and complementary system pricing tiers
Service detail pages with benefits, process steps, and trust signals
Streamlined contact forms with tracking to measure lead conversions
Responsive design optimized for desktop and mobile users
Financing page integrated to explain payment options and accessibility for customers