Landon Capital

Elevating a Financial Insights & Capital Markets Platform

A modern case study for Landon Capital — a digital platform offering capital markets news, advisory insights, and financial analysis designed to keep investors and market watchers informed and engaged.

Technologies we used

Project Overview

Landon Capital operates as an informational platform focused on capital markets news, investment insights, and trends coverage. The site serves finance professionals, investors, and anyone seeking up-to-date market developments.

Industry:

Finance / Capital Markets Media

Timeline:

4–5 Weeks

Deliverables:

Website Strategy
Financial & Market
Optimized Article Layouts

Result:

Enhanced content clarity and increased audience engagement

Challenges

Before the redesign, the main challenges were:

  • Unstructured content flow, making it difficult for visitors to quickly engage with key market stories

  • Poor hierarchy of financial news, leading to diluted editorial impact

  • Navigation inefficiencies, especially for users browsing by market category or trending topics

  • Low conversion paths for newsletter signups and repeat engagement

The Strategy

To address these challenges, the strategy focused on:
Our approach included:
  • Clear editorial structure — categorizing content by market trend, trending reports, and key financial sectors

  • Optimized homepage modules — featuring the most recent, most-read, and highest-impact stories front and center

  • Prominent calls-to-action — to drive newsletter signups and encourage return visits

  • Mobile-first readability, ensuring easy access to market insights on the go

Visual Direction: emphasized clarity and speed, visitors seek information quickly and efficiently.

Execution & Implementation

We implemented a clean, content-optimized website using WordPress with custom templates tailored for financial publishing:
Key execution points:
  • Homepage layout highlighting trending market stories and top gainers

  • Structured article pages with readable typography and clear metadata

  • Navigation elements to sort content by date, topic, and category

  • Newsletter integration to help capture and grow the reader base

  • Performance and SEO optimization to ensure fast load times and better organic reach

The Results

The redesigned Landon Capital site delivered tangible improvements:
Improved user engagement with featured financial stories
Stronger content hierarchy, making market trends easier to follow
Higher visibility of trending and high-impact articles
Enhanced readability across desktop and mobile devices

What Our Clients Say

Ready to Build Your Success Story?

The redesigned website delivered measurable improvements within the first month.