Landon Capital
Elevating a Financial Insights & Capital Markets Platform
Technologies we used
Project Overview
Industry:
Timeline:
Deliverables:
Financial & Market
Optimized Article Layouts
Result:
Challenges
Before the redesign, the main challenges were:
Unstructured content flow, making it difficult for visitors to quickly engage with key market stories
Poor hierarchy of financial news, leading to diluted editorial impact
Navigation inefficiencies, especially for users browsing by market category or trending topics
Low conversion paths for newsletter signups and repeat engagement
The Strategy
Clear editorial structure — categorizing content by market trend, trending reports, and key financial sectors
Optimized homepage modules — featuring the most recent, most-read, and highest-impact stories front and center
Prominent calls-to-action — to drive newsletter signups and encourage return visits
Mobile-first readability, ensuring easy access to market insights on the go
Execution & Implementation
Homepage layout highlighting trending market stories and top gainers
Structured article pages with readable typography and clear metadata
Navigation elements to sort content by date, topic, and category
Newsletter integration to help capture and grow the reader base
Performance and SEO optimization to ensure fast load times and better organic reach