Building a More Accessible Professional Beauty Experience
A professional beauty ecommerce platform designed to help salons and beauty professionals access products, collections, and ordering resources through a more organized digital experience.
Technologies we used
Project Overview
Inca Glow Pro was developed as a professional beauty storefront focused on improving how salon owners and beauty professionals explored product collections and ordering workflows. The project centered around simplifying navigation, improving product accessibility, and creating a smoother shopping experience across devices.
Industry:
Professional Beauty & Ecommerce
Timeline:
4–6 Weeks
Deliverables:
Ecommerce Strategy, UI/UX Design, Responsive Development, Product Structure Optimization
Results:
Improved product discoverability, Better ordering accessibility, Stronger customer interaction
The Challenges
Before the redesign, the storefront faced several usability and accessibility issues:
- Professional product categories lacked clear organization
- Ordering workflows required stronger accessibility
- Navigation created friction while exploring collections
- Mobile usability reduced accessibility across storefront sections
The Strategy
The strategy focused on creating a more efficient and professional shopping experience that simplified ordering workflows and improved browsing accessibility.
We focused on:
- Organizing professional beauty collections into clearer browsing pathways
- Improving accessibility throughout ordering-focused sections
- Strengthening product presentation across featured categories
- Enhancing responsiveness for mobile and tablet users
Visual Direction
The storefront adopted cleaner hierarchy, simplified ordering flow, and more structured layouts to support a more professional browsing experience.
Execution & Implementation
We refined the storefront with a stronger emphasis on usability, accessibility, and ordering interaction.
Portfolio Reorg
Reorganized layouts for product collections and ordering sections
Simplified Flow
Simplified navigation across storefront pages
Responsive First
Responsive optimization for smoother mobile shopping usability
Loading Speed
Front-end performance improvements for faster browsing interaction
What Our Clients Say
"Easier Product Access "
“Professional collections and ordering workflows feel much easier to use now.”
— Ecommerce Team
"More Organized Experience "
“The storefront feels cleaner and more structured for professional users.”
— Brand Consultant
"Better Mobile Accessibility "
“Shopping across devices became noticeably smoother.”
— Store Reviewer
The Final Results
- Better visibility across professional beauty collections
- Improved ordering flow throughout storefront sections
- Higher interaction across product-focused pages
- More seamless usability across desktop and mobile devices
The redesigned storefront created a more accessible and efficient experience for beauty professionals.
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