Mental Wellness / Self-Development / Mobile App

Manjit App – Creative Design & Social Media Content

Creative Design & Social Media Content

Developed a continuous stream of marketing and social media content for Manjit, including app-focused advertising creatives, branded banners, promotional graphics, newsletters, short-form videos, and inspirational posts. The work involved following supplied Figma references, maintaining Manjit's approved brand colors and visual identity, incorporating app screenshots and logos, creating multiple creative variations, and adapting content for different promotional themes such as Manifesting, Mindful Eating, self-hypnosis, rest, focus, and personal development.

  • Graphic Design
  • Social Media Content
  • Ad Creative Design
  • Video Content
  • Mental Wellness
Manjit App – Creative Design & Social Media Content
Manjit App – Creative Design & Social Media Content
The Challenge

The project required producing a large volume of branded marketing material while keeping every creative visually consistent with Manjit's brand guidelines. Designs needed to work across different ad formats and dimensions, clearly communicate promotional messaging, use the correct brand colors, incorporate app imagery without overcrowding the layouts, maintain readable typography, and provide effective calls to action. The team also needed multiple A/B variations and ongoing refinements based on marketing feedback.

The Approach

Created and refined advertising and social media creatives based on supplied Figma references, brand colors, logos, app screenshots, and campaign messaging. Developed variations for different themes, adjusted headlines and CTA treatments, incorporated larger app imagery, improved image visibility and contrast, and maintained consistent typography and branding. The work was extended into newsletters and recurring short-form video/social posts covering themes such as rest, focus, reducing distractions, personal growth, and mental clarity.

Result

Delivered a consistent library of Manjit marketing assets covering promotional advertisements, branded social posts, newsletters, and short-form video content. The creative direction evolved into a repeatable visual system for app promotion and wellness-focused communication, with multiple campaign variations and ongoing content covering self-hypnosis, mindfulness, rest, focus, personal development, and mental wellness.

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