International Dance League
Webflow Website Redesign & Event Website Development
Worked on a major redesign and content implementation for the International Dance League website, transforming the existing structure into a more organized festival-focused experience. The project included a redesigned homepage, dedicated Program and event-detail pages, a separate Tickets section, workshop pages, festival information, team content, navigation restructuring, event registration, Paylogic ticket integrations, responsive improvements, and Google Tag Manager implementation. The Program section was structured around the festival timetable with dedicated pages for individual battles, jams, workshops, panel talks, and other activities.
The existing website required a substantial structural and content overhaul, with around 15 pages planned across different layouts and functionality. The main challenge was organizing a large amount of festival information into a clear user journey while keeping the website visually engaging and easy to navigate. Program events required separate information pages, ticketing needed to be separated from the program schedule, different events required different registration flows, and the website needed frequent updates to timings, event names, images, navigation, and festival content as the event details evolved.
Implemented the website in Webflow using a structured page system for the homepage, program, individual event pages, tickets, festival information, and supporting content. The Program page was redesigned into clean event blocks organized by festival day, with each block linking to its own information page rather than using popups. Ticket buttons were connected to Paylogic, while selected events also received dedicated registration buttons. Homepage content, workshops, teams, event schedules, imagery, navigation, and terminology were continuously refined based on supplied feedback, while Google Tag Manager was also configured as part of the website setup.
Delivered a structured festival website with a redesigned homepage, organized three-day Program experience, individual event information pages, dedicated ticketing functionality, workshop and registration flows, updated festival schedules, team content, and simplified navigation. Paylogic ticket links and registration forms were integrated into the relevant event pages, while the website content and visuals were repeatedly updated to reflect the latest festival information. The final navigation was streamlined around Home, Program, Tickets, About, and FAQ, with unnecessary sections hidden from the main header and footer.
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