Goodbye Coffee
Shopify
Goodbye Coffee is a Shopify-based coffee and storytelling platform designed to share a connected brand experience with Goodbye Cycle. The website was structured around coffee subscriptions, storytelling, community content, and the Mugsy brand mascot. The project also included creating a shared storytelling ecosystem between Goodbye Coffee and Goodbye Cycle.
The project required creating a Shopify website for Goodbye Coffee that could combine e-commerce, coffee subscriptions, storytelling, and community content while maintaining a visual connection with the existing Goodbye Cycle brand. The website also needed a shared storytelling ecosystem between both brands, clear navigation for subscriptions and stories, dedicated Mugsy product experiences, and a flexible subscription structure.
We designed and developed the Goodbye Coffee Shopify experience around a connected brand and content structure, creating the homepage, subscription pages, Mugsy product page, blog, About, FAQ, Early Subscriber, Stories, and Record Your Story sections. The implementation also connected Goodbye Coffee with Goodbye Cycle, incorporated social and YouTube content, added cross-website promotional sections, and implemented Appstle for monthly, yearly, and non-renewing gift subscriptions. The site was then reviewed across mobile and desktop with additional fixes for links, spacing, placeholder content, product presentation, and overall functionality.
The project progressed from the initial website structure and Figma designs through Shopify implementation of the homepage, subscription pages, product pages, blog content, supporting pages, and subscription functionality. The team also completed post-build cleanup and fixes across mobile and desktop.
Have a similar project in mind?
Every project starts with a conversation about what you actually need.