Yorkshire Dragons Basketball Club

Transforming Fan Experience with Digital Momentum

A performance-driven digital platform blending real-time game data, news media, and community outreach. The new website serves as the central hub for the BCB professional squad and the thriving junior academy, maximizing interaction and commerce.

Technologies we used

Project Overview

This project was focused on helping [Client Name] enhance their online presence and customer experience.

The goal was to create a modern, high-performing digital platform that reflects their brand identity and drives measurable results.

Industry:

Professional Sports / Athletics / Community

Timeline:

5 Months

Deliverables:

UX/UI Design, Data Integration, Content Strategy

Result:

60% Lift in Ticket Inquiries. Unified Digital Platform.

Challenges

The club struggled with a static, fragmented digital presence leading to low fan engagement and an ineffective ticketing process.

Key issues included a lack of mobile optimization and significant brand inconsistency between the professional and junior programs.

The Strategy

e implemented a mobile-first Wix platform and a unified brand experience focused on simplifying the fan journey from news consumption to ticket purchase.
The strategy was built on in-depth user analysis and competitive research to ensure maximum engagement and administrative efficiency.
Visual Element: Timeline showing phases — Discovery → Design → Development (Wix) → Launch

Execution & Implementation

Using a blend of creative design and advanced Wix features, we built a powerful mobile-first platform that is visually sharp and simple for staff to manage.
Implementation focused on seamless data integration for real-time fixtures and scores, ensuring maximum fan engagement and long-term scalability.

The Results

The redesigned digital ecosystem achieved measurable results within 60 days.

60% uplift in Season Ticket inquiries.
Faster access to fixtures and scores via mobile.
Unified, professional brand identity across the entire club.

What Our Clients Say

Ready to Build Your Success Story?

The redesigned website delivered measurable improvements within the first month.