Case Study
Yorkshire Dragons Basketball Club
Transforming Fan Experience with Digital Momentum
A performance-driven digital platform blending real-time game data, news media, and community outreach. The new website serves as the central hub for the BCB professional squad and the thriving junior academy, maximizing interaction and commerce.
Technologies we used
Project Overview
Industry:
Professional Sports / Athletics / Community
Timeline:
5 Months
Deliverables:
UX/UI Design, Data Integration, Content Strategy
Result:
60% Lift in Ticket Inquiries. Unified Digital Platform.
Challenges
- Need for strong digital presence to drive ticket & merch sales
- Engagement across senior, academy, and junior segments
- Promoting community involvement and development pathways
- Clear mobile/desktop experience for fixtures and news
The Strategy
Our approach included:
- Display latest news and match results prominently
- Easy access to buy tickets for upcoming games
- Subscription sign-ups for newsletters
- Integration with pathway programme info (academy/juniors)
- Merchandise promotion and ecommerce links
Visual Element: Timeline showing phases — Discovery → Design → Development (Wix) → Launch
Execution & Implementation
- Live & upcoming fixtures with ticket purchasing options
- Latest news article listings
- Newsletter signup form
- Pathway team pages (academy, junior programmes)
- Merchandise shop links
- Social media follow sections
The Results
Increased ticket sales & fan engagement
Higher newsletter and community club sign-ups
Increased awareness of academy & junior programs
Merchandise revenue growth
Social media growth & digital engagement
What Our Clients Say
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Mary Crider
Founder & CEO
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Strive Marketing
Digital Lead
“I recommend Sachin and team for any FE, UI/UX, SEO and website building initiatives.”
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Archval LLC
Digital Lead
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G.R. Homa
Strategy Director
“Sahin got a website with a lot of HTML errors, which was programmed very poorly with a sub-par page speed.
After only 2 days, almost 400 HTML errors were fixed, the page speed was incredibly fast.”
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Jean-Claude Kuehne
Digital Lead