Case Study
A.McDonald Shoemaker
Crafting a Premium Digital Experience for a Heritage Shoemaker
A precision blend of craftsmanship, modern UX, and high-performance technology—delivered by MisterSK Infotech.
Technologies we used
Project Overview
This project focused on helping Andrew McDonald Shoemaker strengthen their digital presence and elevate the storytelling of their handcrafted footwear business.
Industry:
Luxury Craftsmanship / Retail / Fashion
Timeline:
2 Months
Deliverables:
eCommerce, Website Design, Product Arch.
Result:
50% increase in engagement
Challenges
- A dated website design that didn't reflect the premium nature of the brand
- Limited product showcasing for bespoke shoemaking
- Poor mobile experience affecting customer retention
- Slower page load speed affecting user engagement
- A lack of story-driven branding for craftsmanship & heritage
The Strategy
Our approach included:
- A warm, artisanal visual identity inspired by real workshop photography
- Redesigned product pages to highlight craftsmanship, materials, and process
- Simplified browsing and custom shoe appointment booking
- Clear content hierarchy to showcase services: bespoke shoes, repairs, and accessories
- SEO-optimized layouts to drive organic traffic
- Faster, performance-oriented structure
Execution & Implementation
- Fully custom UI reflecting handcrafted artistry
- Custom booking system for consultations & fittings
- Optimized site speed for a premium experience
- Professional product photography integration
- Responsive redesign for flawless mobile usability
- Clean, minimalistic layout emphasizing product detail
The Results
55% increase in product engagement
Faster page performance (under 2 seconds load time)
Boost in online inquiries for bespoke shoes
Stronger brand identity aligned with luxury artisanship
Improved ranking for key service keywords
What Our Clients Say
Trusted by entrepreneurs and marketing leaders across the globe.
“Understands how to improve stylesheets and fixed items we didn’t realize were flawed. If you’re able to communicate effectively you will get the result you’re asking for.”
Verified review on Upwork
Mary Crider
Founder & CEO
“Sachin is a very talented web developer. He meets deadlines, is responsive, communicates well, very knowledgable, and great at what he does. I highly recommend him.”
Verified review on Upwork
Strive Marketing
Digital Lead
“I recommend Sachin and team for any FE, UI/UX, SEO and website building initiatives.”
Verified review on Upwork
Archval LLC
Digital Lead
“Working with Sachin has been nothing short of a game-changer. He’s not just a WordPress expert—He’s an amazing developer with an intuitive grasp of both the technical and strategic sides of a project.”
Verified review on Upwork
G.R. Homa
Strategy Director
“Sahin got a website with a lot of HTML errors, which was programmed very poorly with a sub-par page speed.
After only 2 days, almost 400 HTML errors were fixed, the page speed was incredibly fast.”
Verified review on Upwork
Jean-Claude Kuehne
Digital Lead