ProGym Essentials
Shopify
Shopify website redesign and conversion optimization for a premium gym equipment brand, focused on creating a cleaner, more professional shopping experience, improving trust, and optimizing the website for conversions across desktop and mobile.
The existing website was functional but felt compressed and visually congested, creating friction for customers purchasing high-ticket fitness equipment. The client also identified issues with trust signals, professional presentation, website functionality, mobile UX, and overall conversion readiness ahead of Black Friday.
We redesigned the Shopify store with a clean, spacious and premium visual direction, focusing on clearer content hierarchy, stronger product presentation, trust elements, consistent CTAs, responsive layouts, and improved navigation. The project covered the homepage, product pages, collection pages, navigation, footer and mobile experience.
The redesigned Shopify website was launched and subsequently refined through multiple rounds of QA and client feedback. Issues related to mobile styling, product cards, pagination, footer icons, typography, signup behavior and responsive presentation were addressed during the post-launch refinement process.
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