Case Study
A.McDonald Shoemaker
Reimagining the Digital Identity of a Bespoke Off-Road Restoration Shop
A custom digital experience built to reflect Riptide 4×4’s passion for vintage 4×4 vehicles and their commitment to blending classic styling with modern performance.
Technologies we used
Project Overview
Riptide 4×4 specializes in bespoke restorations and restomods of classic 4×4 vehicles — from International Scouts to Ford Broncos, Jeeps, Toyota Land Cruisers, and other iconic off-road machines. Their builds combine timeless vintage aesthetic with modern reliability, performance upgrades, and premium comfort.
Industry:
Automotive Restoration & Custom Builds
Timeline:
2 Months
Deliverables:
Website Development Services & Build Showcase Custom Vehicle Portfolio
Result:
Increased user engagement and stronger brand positioning
Challenges
- Unclear value communication for different types of builds
- Limited showcase of past projects and capabilities
- Navigation that did not guide visitors toward inquiry or consultation
- Inadequate mobile experience for users viewing builds on phones or tablets
The Strategy
Our approach included:
- Hero experience with vivid imagery of custom builds and adventure lifestyle
- Clear service segmentation — from Daily Series builds to high-end restomods
- Build showcase galleries to highlight craftsmanship and options like suspension, interiors, and modern conveniences
- Strong calls to action to drive custom inquiries and consultations
- Responsive design to ensure a seamless experience across all devices
Visual Direction: rugged photography with clean layouts, timeless design and modern performance
Execution & Implementation
- Strategic homepage sections to orient users quickly to service offerings
- Dedicated build series pages detailing features, process, and personalization options
- Portfolio and gallery components to showcase completed vehicles and inspiration
- Streamlined contact and custom build inquiry forms
- Mobile-first responsive layouts for on-the-go browsing
- Performance optimization for fast load times and rich visuals
The Results
Stronger engagement on portfolio and build detail pages
Improved clarity of service offerings and build tiers
Higher inquiry rates from serious custom build prospects
Enhanced brand perception aligned with adventure and craftsmanship
What Our Clients Say
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Digital Lead
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Digital Lead
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G.R. Homa
Strategy Director
“Sahin got a website with a lot of HTML errors, which was programmed very poorly with a sub-par page speed.
After only 2 days, almost 400 HTML errors were fixed, the page speed was incredibly fast.”
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Jean-Claude Kuehne
Digital Lead