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A.McDonald Shoemaker

Crafting a Premium Digital Experience for a Heritage Shoemaker

A precision blend of craftsmanship, modern UX, and high-performance technology—delivered by MisterSK Infotech.

Technologies we used

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Project Overview

This project focused on helping Andrew McDonald Shoemaker strengthen their digital presence and elevate the storytelling of their handcrafted footwear business.

The goal was to create a timeless, luxury-driven digital platform that showcases craftsmanship, drives online sales, and reflects the heritage of a premium shoemaking brand.

Industry:

Luxury Craftsmanship / Retail / Fashion

Timeline:

2 Months

Deliverables:

eCommerce Development, Custom Website Design, Product Architecture

Result:

50% increase in engagement

Challenges

Before partnering with MisterSK Infotech, the client faced:

  • A dated website design that didn’t reflect the premium nature of the brand

  • Limited product showcasing for bespoke shoemaking

  • Poor mobile experience

  • Slower page load speed affecting user engagement

  • A lack of story-driven branding for craftsmanship & heritage

The Strategy

We developed a strategy centered around luxury brand storytelling, seamless shopping experience, and craftsmanship-focused design.

Our approach included:

  • A warm, artisanal visual identity inspired by real workshop photography

  • Redesigned product pages to highlight craftsmanship, materials, and process

  • Simplified browsing and custom shoe appointment booking

  • Clear content hierarchy to showcase services: bespoke shoes, repairs, and accessories

  • SEO-optimized layouts to drive organic traffic

  • Faster, performance-oriented structure

Visual Element: Moodboard  → wireframes covering brand tone, product flow, and heritage-focused design direction.

Execution & Implementation

Using custom WordPress development and WooCommerce, we built a modern, high-end site that blends craftsmanship with a luxury digital interface.

Key execution points:

  • Fully custom UI reflecting handcrafted artistry

  • Professional product photography integration

  • Custom booking system for consultations & fittings

  • Responsive redesign for flawless mobile usability

  • Optimized site speed for a premium browsing experience

  • Clean, minimalistic layout emphasizing product detail & craftsmanship

The Results

The redesigned website delivered measurable improvements within the first month.

55% increase in product engagement
Faster page performance (under 2 seconds load time)
Boost in online inquiries for bespoke shoes
Stronger brand identity aligned with luxury artisanship
Improved ranking for key service keywords

What Our Clients Say

Mary Crider

“Understands how to improve stylesheets and fixed items we didn’t realize were flawed. If you’re able to communicate effectively you will get the result you’re asking for. We appreciate their efforts and recommend them for quality work!”

Strive Marketing

“Sachin is a very talented web developer. He meets deadlines, is responsive, communicates well, very knowledgable, and great at what he does. I highly recommend him.”

Archval LLC

“I recommend Sachin and team for any FE, UI/UX, SEO and website building initiatives.”

Strive Marketing

“Sachin is amazing to work with. Reliable, prompt, and knowledgeable. I highly recommend him!”

G.R. Homa

“Working with Sachin has been nothing short of a game-changer. He’s not just a WordPress expert—He’s an amazing developer with an intuitive grasp of both the technical and strategic sides of a project. From the moment we started working together, it was clear he brings not only deep expertise but also a rare ability to see the big picture and execute with precision.”

Jean-Claude Kuehne

“Sahin got a website with a lot of HTML errors, which was programmed very poorly with a sub-par page speed. After only 2 days, almost 400 HTML errors were fixed, the page speed was incredibly fast and the site was very stable.And this at a very good price. Gladly again at any time.”

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The redesigned website delivered measurable improvements within the first month.
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